Email Marketing

What is Email?

Email (Electronic Mail) is a digital method of sending and receiving messages over the internet. It allows users to communicate instantly by sending text, files, images, and documents from one email address to another.

What is Email Marketing?

Email Marketing is a digital marketing strategy that involves sending emails to a targeted group of people to promote products, services, or build relationships with customers. It is the process of using email to communicate with potential and existing customers to increase brand awareness, drive sales, and build customer loyalty.

Email Marketing Tools

Brevo (formerly Sendinblue)

  • Affordable with email + SMS marketing.

  • Built-in automation and CRM-lite features.

  Mailchimp

  • One of the most popular email platforms.

  • Intuitive builder with templates and AI tools.

 Omnisend

  • Strong for ecommerce email automation.

  • Drag-and-drop editor + prebuilt workflows