Social media marketing (SMM) is one of the most powerful digital marketing channels in the modern business world

• It uses social platforms like Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok to promote brands, products, and services

• It helps businesses connect directly with their audience in real time

• It combines creativity, psychology, data analysis, and communication

• It is cost-effective compared to many traditional marketing methods

• It allows both small and large businesses to compete on a more level playing field