• Introduction to Content Marketing

• • Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content

• • The goal is to attract and retain a clearly defined audience

• • Instead of directly selling, it educates, informs, or entertains

• • It builds trust before asking for a purchase

• • It is used by startups, small businesses, and global brands

• • It works across industries like tech, healthcare, eCommerce, education, and finance

• • It is a long-term strategy, not a quick-win tactic

• • It supports every stage of the buyer’s journey

• • It helps businesses become thought leaders

• • It aligns marketing with customer needs